Work PVH — Prana Sales Hub

PVH Prana Sales Hub

Prana is PVH’s sales platform: one entrance to the whole buying and selling process. We made a vision film about where that platform is heading, from discovering collections to placing an order.

Client
PVH
Product
Software
Discipline
Styleframes, Concept, Script, Storyboard, 3D Animation, Motion Design, Art Direction
Duration
48 seconds

Storyboard

Storyboard, scenes 1 to 6: from the 3D space through the screen to the ribbon.
Storyboard, scenes 7 to 12: cards, the 3D shirt, the showroom and self-service.
Storyboard, scenes 13 to 15: sales cards, match cuts and the Prana logo.

Styleframes

Styleframe: the CK Emblem presentation among purple 3D shapes.
Styleframe: the TH Womenswear collection on a purple background.
Styleframe: close-up of glass filter menus in the interface.
Styleframe: the CK Emblem presentation up close.

Simulations

Simulation: the camera flies through a tunnel into the screen.
Simulation: cards jump into frame one by one.
Simulation: a page turns while a shirt flies into the presentation.
Simulation: planes ripple along a ribbon.

Shots

A laptop with the Prana logo floats in a bright 3D space among flying garments.
The camera flies through the screen into a pale blue space.
Collection images from Tommy Hilfiger and Calvin Klein ripple along a blue ribbon.
The TH Womenswear collection interface with a grid of garments.
Collection photos and product cards jump into frame around the cursor.
A shirt comes out of the screen in 3D, between a size chart and a graph.
Calvin Klein’s digital showroom on a purple background.
Close-up of the CK Emblem presentation with a shirt landing in it.
Four sales cards: add to order, reorder, track order and insights.
A shirt floats above a purple box in a bright space.
Prana’s order intake screen with a list of shirts.

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